I'm trying to understand
what's actually slowing
businesses down.
Hi, I'm Amy Bonsall, an expert in business growth and innovation and St Pete resident. I'm exploring where AI could genuinely help local businesses and I want to start by listening.
Think of it as a business therapy session. I ask questions. You talk through frustrations. You walk away with a little more clarity. I walk away with a better understanding of what businesses actually need.
- — Where does your time go every week that you wish it didn't?
- — What work do you find yourself doing over and over — the same emails, the same reports, the same explanations?
- — If your week had one fewer thing to manage, what would it be?
- — What parts of your business feel heavier than they should — where does growth feel like friction instead of momentum?
- — What would it mean to move more lightly through your week?
Amy Bonsall
Founder, Light Actions · St. Petersburg, FL
I spent years at IDEO helping companies figure out where they were stuck and what to do about it. Now I'm doing that independently — starting with the businesses in my own backyard. I'm genuinely curious about what's getting in the way for growth-oriented companies here in Tampa Bay, and I want to understand it before I try to do anything about it. More about my work →
Growth-oriented businesses
doing too much manually.
Leave your name
and I'll reach out.
I'll send a short note and we'll find a time that works.
Perfect — I'll be in touch.
Look for a short note from me at the email you left.
Looking forward to the conversation.