I've said from the beginning that I help get people out of paralysis and find momentum. I help them get unstuck. But as I evolved my offer, I kept getting hung up on how to clearly and succinctly talk about what I do.
As it turns out, I got stuck myself and didn't even recognize it (oh, the bitter irony!). Let me explain...
The pieces of my day that used to power me — and drive my creativity — had disappeared, and I didn’t clock how much I gained from them, or far worse, that they were even gone.
If you, too, went from spending days amongst other people to sitting in your favorite athleisure, glued to one seat, you have also lost these things….
On March 9th, 2020, Delta CEO Ed Bastian sent a letter to his customers in which he clearly recognized the immense impact the virus would have. “For more than a decade, Delta has been preparing for this scenario,” he noted, before describing safety measures the company was taking, committing to transparency and flexibility, expressing pride in his team, and ending on a personal note.
One thing he didn’t do: ask anyone to fly….
Everyone wants to prototype -- to create a fast and just-real-enough version of their new product -- to ensure they're building the right thing, but no one has the time. So, they do things like build the product and sneak in cheeky prototypes on the side to inform product iteration (and, if the initial launch premise is wrong, product revolution). Almost surreptitiously. Kind of like they're having an affair with the prototype….So go on, stop having affairs and date your ideas before you commit. Because once you're married to a product or service, it's not easy to call it quits.
